TBI MED LEGAL
CASE STUDY
we BROKE A NEW RECORD
TBI Med Legal is now the largest legal conference in the world after having over 3k attendees at this years event in San Diego, California. Before the event we knew we had to kill it on social media. We had to top of mind, tip of tongue. The strategy: was to post twice a day with new fresh content building hype around the conference. The Tactics: We created a series of micro-video promotions highlighting the speakers, the education and most importantly the nightly parties. After two weeks of dominating content and over 1k social media shares, EG entertainment helped sell out the event. Erik Garcia was also given the TBI Honorary Award for his contributions to TBI Med Legal. The brand continues to thrive.
GOAL
Turn TBI Med Legal into an online video destination for everything TBI related while elevating their online brand visibility through social media marketing. See some of our work on their Instagram Page
STRATEGY
Build out an “Over the Top” video platform to manage and upload monthly webinars, interviews, PDF files and podcast to drive membership subscriptions while creating a community. Increase visibility by creating hundreds of micro-content clips that would be shared on social media channels.
TACTICS
First, we built out the OTT platform to manage all membership content and paywalls on www.tbimedlegal.org. Then we edit and continue to edit hundreds of promotional videos to promote more than over 100 webinars. We took those clips and spread them across Instagram, Youtube and through a network of micro-influencers to raise engagement and visibility.
TACTICS
Then we created multiple video collections and created over 100 thumbnail graphics to increase click through rate. All of our videos were properly titled and tagged for relevant keyword search terms. We branded and designed the entire OTT platform from scratch.
RESULTS