FULLER BRUSH CO.

CASE STUDY

GOAL

The Fuller Brush company of 1906 was unveiling their new brand to the world and needed help conveying their message to the millennial audiences. They wanted to use social media marketing to target the overwhelmingly growing demand of online users. Most importantly they wanted to incorporate a video campaign using the Fuller Brush man.

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STRATEGY

Provide an entire 360 social media marketing campaign that would entail their new tag line, content strategy, national press coverage and influencer marketing. Jumpstart the buzz around their revamped brand through Facebook and Instagram video campaigns.

tactics

Developed their content strategy. Created a series of social media campaigns around their new tag line. Had users repost their content by creating contests and shareable graphic assets. Deployed multiple YouTube channels and influencers to highlight their rebranding. Positioned them to be on the AMC show, “The Pitch” which reaches over 90 million households.

 

RESULTS

HAD THEIR OWN SHOW ON AMC’S THE PITCH. REACHED OVER 100 MILLION HOUSEHOLDS. INCREASED FACEBOOK FOLLOWERS AND ENGAGEMENT BY 250%. ONLINE SALES INCREASED DURING THIS PERIOD BY 45% ON PRODUCTS THAT WERE SPECIFICALLY BEING MARKETED TO THE GENERAL POPULATION .