COURTROOM ETIQUETTE
CASE STUDY
GOAL
Give lawyers across the country access to the best legal information in the form of a Masterclass video series, interviews, news and programs. Become the leading online destination for online legal education, lawyer lifestyle and lawyer culture.
STRATEGY
Build out an OTT video platform to host and manage our video library and subscriptions. Create a social media strategy around each lawyer’s strength to build out their individual niche. Develop a content strategy to build the brands identity in the marketplace.
TACTICS
First, we built and designed the OTT video platform. Then, we shot quick lifestyle videos at all the legal networking events to build our brand visibility. More than 50+ plus videos were created and as a result people at these events starting sharing our content. We then shot four days of a Master Law series with each lawyer to develop their own individual video program with more than 10 videos per lawyer.