MENDEZ & SANCHEZ
CASE STUDY
$4 millION for client
We created a short documentary for one of M&S’s client who suffered a Traumatic Brain Injury after getting rear ended by a semi-truck. After ongoing litigation the insurance treated Veronica like a number. Mike and Giancarlo thought it would be good to humanize Veronica’s story to better convey the damage the accident had caused. After spending a few days scripting and plotting the structure our team went out to shoot Veronica and a couple of family members. THE RESULTS: A $4 Million settlement right before trial.
GOAL
Mike and Giancarlo are on the verge of becoming one of the top legal firms in California. But the only problem is they had no online presence. That’s where EG entertainment came into the picture. In addition, they needed help telling some of their most important client’s story and who better qualified to do so than the digital storytellers.
STRATEGY
Develop a big idea around Mike and Giancarlo’s personalities and attributes. Understand their target audiences demographics and everything about them. Create weekly content on relevant topics to help boost visibility, engagement and ultimately phone calls.
TACTICS
Shoot new content weekly. Create a series of educational, entertaining, promotional and funny videos. Developed a list of topics targeting legal keywords and turned them into social media videos. Post twice a day, using graphics and videos. Shoot iPhone videos for Tiktok and Instagram reels. Use Los Angeles associations and visuals to create the relationship between L.A. and M&S